Marketing Essentials
Marketing Essentials – Led by Consociate Media, this series is open to all nonprofit development and marketing professionals (and anyone interested in learning!). Each session will cover an essential part of marketing for your organization. Join us for one or all sessions. YES, this is in Gloucester Point BUT it’s not as far as you think! In fact, it is just 1.1 miles past the bridge! (BONUS: If you join us for all six sessions, you will qualify for one of two $25 gift cards to cover your tolls ($2) and gas!
All sessions will be held at Consociate Media in Gloucester Point: 8:30 am – breakfast/coffee/networking; 9:00 am start; 10:00 am – end.
TO REGISTER, click here.
June 6 – Influencing With Social Influencers – It’s true. There are personalities out there on social media that have a more engaged audience and more followers than even your local newspaper. But how can you influence the community with social influencer marketing? What even is social influencer marketing? Do you have social influencers in your community? We’ll go over all this – and feature a local social media influencer – so you can determine how and when to use this tactic for growing awareness about your nonprofit.
September 5 – So What’s Your Story? – Theme. Characters. Setting. Point of view. Plot. Conflict. Resolution. These are the elements of story. And you – yes, YOU – have them in your nonprofit. In this session, we’ll outline the elements of story, how to determine how it aligns with your nonprofit and then how to turn that into your most powerful marketing tool – your story. Led by professional writers and former journalists.
October 3 – REEL Time – Social Media moves fast, let’s keep up with the trends in REEL time. In this session we’ll go over tips and tricks to improve your Instagram Reels with videos, photos, and music beds. These fast-paced, short form videos will help you elevate your content and catch your audience’s attention!
November 7 – Planning Your 2024! – Ever get to January and wish you had spent more time before the holiday season mapping out your plan for the follow-on year? You’re not alone. In this session we’ll go over a few end-of-year reminders (are you ready for end of year giving and how to communicate that to stand out from the noise), and map out key planning dates for your 2024.
Previous sessions:
March 7 – What Do You Know About P.E.S.O.? – Spring is nearly here…which gives us some time to do a little spring cleaning on your marketing and communications efforts to raise awareness of your nonprofit. In this session we’ll map out how you can audit your own efforts to ensure you’re putting your efforts and resources into the right P.E.S.O. buckets (if you’re new to that acronym, here’s a hint – PAID, EARNED, SOCIAL and OWNED).
April 11 – Take Your Canva Skills to the Next Level – Sure, Canva is a free and easy-to-use online graphic design tool that you might already be taking advantage of. But are you truly tapping into all the ways you can elevate your marketing materials for your nonprofit with Canva? In this session we’ll go over tips and tricks for using Canva to elevate your designs to look even more professional (and aligned with your nonprofit’s visual brand).
May 2 – Level Up Your Photography – Do you have a phone? Android? iPhone? Then you have a powerful marketing tool in your hand – a camera! In this session, a workshop style, professional photographers will showcase how to level-up your photography to better show the stories of your nonprofit. There really are a few tips and tricks in composition, lighting and more that can turn your iPhone snap into a professional quality image.
WORKSHOP & WEBINAR FEES:
Workshops and Webinars are offered at no charge as part of membership for representatives of current member organizations. For all other guests, and non-members, the fee is $25 per person (if you are not a member yet, this can be used toward your annual membership fee which ranges from $50 to $250, and gives you access all of our workshops for free, plus many more benefits!)
(NOTE: While it is our pleasure to be able to offer workshops and webinars free of charge to you as part of your membership with us, they are not free for us, as we pay our instructors a substantial fee based on estimated attendance. Per our attendance policy, if you have registered and are unable to attend, or to send a substitute, one week notice is required. For those who register but do not attend, have not cancelled one week prior, and/or have not sent a substitute in their place, there will be a charge of $25 per person.)