The Nonprofit Management Institute has been designed to educate nonprofit professionals and equip them with best practices in nonprofit management, leadership, and development. Classes are open to staff at all levels, as well as Board members, volunteers, and anyone interested in expanding their knowledge of the nonprofit sector.
All 2022 classes are currently scheduled to be held in person, contingent upon CDC guidelines.
We will continue to monitor and make changes as needed to best meet the safety expectations of participants.
NEW TIME – 9:15 am – 3:15 pm (full day); 9:15 am – 12:15 pm (half day)
NEW LOCATION (for 2022): 41 Old Oyster Point Road, Ste. F, Newport News 23602
Building an Annual Campaign – August 26, 2022 – 9:15 am – 3:15 pm – Instructor: Stephanie Cory – This class will equip students to implement or enhance a multi-channel annual campaign. Students will learn what planning and infrastructure is required to run a successful annual campaign. Best practices will be covered and students will leave with the beginnings of a plan and draft appeal. At the conclusion of this class, students will be able to: 1) explain annual giving an its importance; 2) define key annual giving terminology; 3) set and evaluate goals; 4) produce a draft solicitation; 5) produce a draft thank you letter; and 6) formulate appropriate donor segmentation for their organizations’ appeals. (Certificate Area(s): Fundraising Management, Resource Development)
Social Media and Fundraising – September 23, 2022 – 9:15 am – 3:15 pm – Instructor: Stephanie Heinatz, Consociate Media – When it comes to communications and marketing for any organization, social media plays an important role. But with the right strategy, training and execution, social media can also be a cornerstone of a non-profit organization’s fundraising efforts. In this course, attendees will learn how to leverage the power of social media and its tools for fundraising. Attendees should have more than a basic understanding of social media and be familiar with Facebook, Instagram and LinkedIn. This class is part instruction, part workshop. Attendees will leave having learned how to incorporate social media into fundraising efforts and having developed an actionable plan to implement when they return to their teams. (Certificate Area(s): Fundraising Management, Resource Development)
The Role of the Board in Fundraising – October 21, 2022 – 9:15 am – 3:15 pm – Instructor: Amy Nisenson – A nonprofit board has a responsibility to ensure that the organization has enough resources to fulfill its mission. Board members are encouraged to participate in the fundraising efforts of an organization and are expected to make at least a personal contribution in order to demonstrate their support for the organization and to serve as a model for other donors. Board members also play a key role in soliciting funds, in-kind donations, and pro bono services from individuals, institutions, and corporations. Fundraising includes one-on-one solicitations, special events fundraising, and other methods, but also board members bringing resources and skills into the organization through their own networks to further the mission of the organization. (Certificate Area(s): Fundraising Management, Volunteer Management)
Essentials of Planned Giving – November 18, 2022 – 9:15 am – 3:15 pm – Instructor: Allison M. Bough, MBA, CFRE – You may have heard that planned gifts are a great source of potential funding for your nonprofit. But the details and tax advantages of planned gifts seem complicated. Where do you start, and how do you find time to pursue planned gifts? In this class, you will: 1) increase your knowledge about the most common types of planned gifts; Identify common characteristics of planned givers; 2) develop questions and asking strategies to discover donor passions, 3) build your donor relationships, and secure planned gifts; and 4) create a low-cost planned giving program you can immediately implement within your existing development effort. (Certificate Area(s): Fundraising Management, Resource Development)
Launching a Transformational Capital Campaign – December 9, 2022 – 9:15 am – 12:15 pm – Instructor: Wendy McGrady, The Curtis Group – Planning for a capital campaign in 2023? Thinking about a campaign a few years from now? Then this class is for you! Conducting a capital campaign is an exciting time to create a legacy of success for you and for your organization! But let’s be honest… conducting a campaign is also a lot of work. Do you, your board and staff leadership understand what is needed to be thoroughly prepared for a capital campaign? Do you know what a successful campaign entails? Have you built trust and strong relationships with your donors? Being informed and well prepared will lay the ground work for your success! Before embarking on this intense fundraising effort, invite your board and join us as we: 1) Describe key success indicators to examine your organization’s readiness; 2) Outline the planning process before approaching a campaign; 3) Dig into key campaign components and benchmarks; 4) Summarize the phases and timeline of a campaign; and 5) Discuss how the philanthropic landscape may impact your fundraising. (Certificate Area(s): Fundraising Management)
Earlier 2022 classes:
Active and Engaged Board of Directors – May 20, 2022 – Instructor: Jeanne Allen – This class is for nonprofit leaders and Board members looking to be more strategic about the way its board identifies, cultivates, recruits, and prepares potential members. The class is divided into 3 major focuses: Shared Leadership, the Board Building Cycle, and Intentional practices. Embedded into these topics is how to build and sustain a diverse board. Participants leave with insight into the central role that strategic board recruitment plays in building an effective board. (Certificate Area(s): Nonprofit Leadership, Volunteer Management)
Organizational Assessment: Understanding What Makes a Nonprofit Healthy – February 25, 2022 – Instructor: Sue Kindred – Participants will learn how to perform a comprehensive organizational self-assessment to identify gaps in efficiencies and the organizational tools and communication strategies they use to better meet their mission. Participants will leave with a blueprint for exploring all aspects of their work including governance, leadership, finances and fundraising, donor stewardship, strategy, succession planning, workplace culture, use of technology and more, coupled with a plan for confidently addressing their findings. (Certificate Area(s): Nonprofit Leadership, Organizational Development)
Team Building Techniques & Creative Facilitation – March 11, 2022 – Instructor: Chris Bennett – Healthy facilitation techniques can impact your organization internally and externally. This class will discuss how to use creative and fun facilitation tactics to engage your staff, board, and volunteers. The goal is to give you tools to help you lead effective meetings that strengthen your team dynamic and that move your work forward. (Certificate Area(s): Nonprofit Leadership, Volunteer Management)
Conflict Resolution – March 25, 2022 – Instructor: Shelley Smith – As a result of this training, attendees will learn about the role of a manager in ensuring conflict is effectively managed; understand the psychological, emotional and rational aspects of conflict management; as well as the risks associated with not managing conflict, and learn personal conflict management style and how it impacts successful conflict resolution. Students will leave with a step-by-step approach to managing conflict. (Certificate Area(s): Nonprofit Leadership, Volunteer Management)
Program Excellence: Creating Mission Impact – April 29, 2022 – Instructor: Rob Levit – Now is the time for a revisioning, reinvention, and refreshing of nonprofit programs. Most nonprofit program models have been severely disrupted by COVID-19 and ongoing social unrest but organizations that use the COVID-19 Crisis to reexamine and create innovative programs have the opportunity to generate positive community impact in unforeseen and serendipitous ways. Learn, discuss and share best practices for programming in the new era and hear success stories of diverse nonprofits making mission impact right now even under challenging conditions. (Certificate Area(s): Nonprofit Leadership, Organizational Development)
Registering for NMI Classes
REGISTRATION FOR AUGUST is now open.
Registration for remaining classes will open mid- to late-August.
(please read Requirements and Certificate Guidelines below, prior to registering):
To register, click here (click on the class TITLE to add to your cart.)
FOR QUESTIONS re: the classes and/or training funds, please contact Karen Dutro, via email or call 757-886-6944.
Current Certificate Areas:
Fundraising Management (FRM)
Nonprofit Leadership (NL)
Resource Development (RD)
Organizational Development (OD)
Financial/Legal Management (FLM)
Volunteer Management (VM)
Classes can be taken as part of a particular Certificate programs, or as individual classes with no obligation to obtain Certificates. To obtain individual Certificates in the areas below, students must complete a minimum of 25 hours (2.5 CEUs) in the desired Certificate area. To obtain the Certificate in Nonprofit Management, students are required to complete a total of 115 hours (11.5 CEUs) from classes across all of the six Certificate Programs. (To review all classes held to date, including Certificate areas, click here.)